Sleeve Style: Gathered Sleeves, Cuff Sleeves
Instead of "women's activewear," target "eco-friendly activewear for millennial moms." A narrow niche lets you build authority, connect authentically with customers, and stand out in a crowded market
And, if you feel like you may need to refresh the LBD section of your wardrobe, scope out some of our favorite affordable iterations on the market now from the likes of Amazon, Nordstrom, and Abercrombie & Fitch that apply specifically to the Halloween costumes we curated here, from Maleficent and Bellatrix Lestrange to simpler, more nostalgic DIY Halloween costumes, such as a Beanie Baby, which wouldn't be complete without a makeshift Ty tag
But no matter
Product + fit details: Square neckline
Signs your dress may be too casual: Lightweight cotton, jersey, or sweat-type knit fabrics signal relaxed wear