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People who create viral things by accident dont usually get paid In January 2016, Joe Veix wrote a piece on how the weird, unfiltered internet became a media goldmine, which in part looked at the economics of #TheDress

The abundance of chic and of-the-moment styles makes me get lost in an endless scroll every time, and they're always dropping new looks, which makes it hard to stay away

Style it as a halter dress with a knot behind your neck, criss-cross the back, adjust the back length from midi to low, cinch it around the waist, or go for the classic wrap

A version of the song was recorded by Nicholas O'Har for the 1990 spoof of The Exorcist , Repossessed

The sheer inset and high slit add modern allure, complemented by a flowing sweep train

The 3-inch stiletto heel creates a graceful look while maintaining a lightweight feel