gucci red dress Silk Jacquard in bright red THE ULTIMATE RED CARPET GOWN

[46 GC, 46 ch-sps (2 of which are a ch2-sp from this row onwards)]

They champion independent designers, so each gown is hand-crafted and ethically made in bridal ateliers

A-line cuts define the waist and flow beautifully without being restrictive, making it ideal for garden or afternoon weddings

As his daughter Hilary was photographed next to the dress he noticed how popular the exhibit was

"Ruching is the Y2K trend I never thought I'd see again, but lo and behold, it's suddenly everywhere once more and I kind of love it," says Who What Wear UK's affiliate editor, Emily Dawes

Designed with a striking deep plunge neckline and a fitted bodice, this dress flatters with structured tailoring while exuding effortless grace