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Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style

The business is obviously going to be prepared for the Shark Tank Effect: theyre upgrading their website the week before they air presumably to handle the torrent of web traffic they expect

In the 80s, it felt less sweet and far more playful, often styled with boots, tights, cropped knits, or oversized jackets

TheGiselle Blue Silky Maxi Dress with Cape is a refined and fashion-forward wedding guest dress designed for elevated spring and summer celebrations

Indigo actually has an LRV of 6, it just reads lighter because it is so bright

Its more for colour and a bit of heat, so you can leave it out if youre concerned