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In their survey, Conway and coauthors Rosa Lafer-Sousa and Katherine Hermann of MIT found that women were more likely to see the dress as white and gold and that the odds of seeing the dress as blue and black decreased with age

Within minutes, EVERYONE was talking and sharing the same picture on their Facebook - Internationally

Ill show people the photograph and the conversation, and theyll go: Oh, its white and gold. And Ill go: No its not

Finally, the colour signals are passed to the visual cortex, where the brain tries to work out the colour of the illumination from all the colours available and then calibrates the colours of the objects according to this illumination colour

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The dress was confirmed to be blue and black (sold by Roman Originals), but that didnt stop the internet frenzy