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This book is your perfect guide to managing you and your people
• Develop clear
and how do they do it
Sue Ingram
In this competitive and judgemental world it’s easy to become overwhelmed with self-doubt
Cracking The Data Code This book is your perfectThe notion that all you need is a technically competent data team in order to succeed in generating value from data is popular but totally wrong. Every organisation needs to do something with data to remain competitive. You can hire the most technically competent team, pay for all the top technology, build the most sophisticated algorithms, and yet still fail to see value from data. This is because unlocking value from data is no longer a technical
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