Marketing Fashion Third Edition Format:Trade Paperback Activities include:

Activities include:

FUN TO PLAY ON THE MOVE to give kids a screen-free activity

What's Inside:

on the accompanying poster

and what events or situations in your waking life might inspire certain dreams

Marketing Fashion Third Edition Format:Trade Paperback Activities include:Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on