Pure-formance Firm Hold Gel check stock Its weightless yet hydrating texture

Its weightless yet hydrating texture absorbs quickly and provides a visibly lifting effect

Vibrant Shine Lock: Don't just settle for color - enhance it

Ryton housing* resists ultra-high heat

and Baobab Protein

Citrus Berry scent

Pure-formance Firm Hold Gel check stock Its weightless yet hydrating textureAveda Men Pure formance Firm Hold Gel 150ml 5oz The Aveda Men Pure formance Firm Hold Gel is a lightweight styling gel designed for men. It provides maximum hold, control, definition, and shine to your hair without any unwanted build up or flaking. The gel is perfect for those who want a firm hold and control for their hair. The conditioning formula of the gel provides a natural shine to your hair and keeps it moisturized. It doesn't weigh down your