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NEW Ion switch to turn ON or OFF for more styling flexibility
• Eliminates frizz and static
stylist preferred styling tools that consist of innovation in every way
Soft Touch finish for a comfortable grip
clinically shown to increase hair density by up to 3X* *Compared to baseline in a 16-week study of 35 participants
JOICO Inner Joi Preserve Shampoo L'ANZA NEW Ion switch to turnWhat It Is This naturally derived, gentle cleanser helps you hold onto your hue with color protecting beet root extract and nourishing raspberry seed oil. 90% naturally derived, vegan ingredients that deliver vibrancy and long haul color in the most comforting way possible. What It Does Developed with color protecting beet root extract and the nourishing power of raspberry seed oil, Preserve's three daily care products take a wholesome approach to