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They are alternate art versions of cards in the main set, they have no borders, a special rainbow foil treatment, and a special rarity symbol

Some characters are MUCH better when they are at locations (arguably unplayable without this mini-combo)

Why it sold: iconic character plus a reliable defensive job, safe four-of for new lists

Eric does not have these restrictions

Still, at least they're alternate designs rather than completely original creations - you can get them in other ways, though they of course won't feature that unique artwork

Some cards create amazing synergies based on these, so stacking your deck with matching tags can really pay off