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Then they sell the sealed items for a higher price on Ebay or similar sites
On top of that, it's a decent creature that has Flash
Magic: The Gathering has just released its newest expansion, Kamigawa: Neon Dynasty
Combine with Headless Rider and other Zombie token enablers for a good time (for you) in your next 99
The reason is structural rather than emotional: promos are distributed in fixed, predictable quantities through specific channels, which creates both uniform distribution and a powerful perception of special-ness that incentivizes grading
